picnic Studio
Social Media Management for Emerging Food + Bev Brands
Fresh ideas and creative execution for founders who are overwhelmed with everything they “should” be posting.
the problem
Why is it so hard to reach new customers on social media right now?
Low Engagement
There's an overload of generic graphics and watered-down trends on brand accounts, with the same two people commenting on every post… or worse, no engagement at all.
Time Constraints
You’ve tried to make some content on your own – and it looks good – but you get bogged down in the editing process and don't have time to get stuck in the black hole of CapCut.
High Costs
UGC creators quote $1000s per video, and it takes days going back-and-forth with edits to end up with a video that doesn't even show your product packaging in good lighting.
Meet the founder
Hi hi! I’m Anna
and for better or for worse, I can quote a TikTok audio for almost any situation:
Need someone to keep your brand on-trend yet intentional on social media? I know the influence, I know the impact, and I know the vibes…
Want someone who’s entrepreneurial and organized? I started an Etsy shop in 2018 and have edited more than 500 videos for a New York City-based social media agency (yep, there’s one of those carpal tunnel mouses sitting on my shelf to prove it).
Looking for someone who understands food marketing? I think about granola bar packaging in my free time... Caught reading labels in the grocery aisles? Guilty.
If you want a social media manager who understands your brand, creates high-quality content, and will be first in line when your product launches in Whole Foods… let’s work together.
select Clients
What is “good” social media?
MY APPROACH BLENDS SEASONAL MOMENTS, COLLABORATIONS, AND STORYTELLING.
Blog: behind the brand
Fresh From The Content Kitchen
RoseBud Ice Cream Case Study
Mar 1, 2026
After working together for 6 months, each reel now averages 2.5k organic views – 150% above industry benchmarks
How to Edit Your Social Media Videos in CapCut
Mar 1, 2026
5 CapCut tips from editing 537 videos in a year
12 Random Things I've Learned From Managing Social Media for Food Brands
Mar 1, 2026
And: trending audio with words typically performs better than trending audio without words
